Its hard to believe that in the year 2013, there are still photographers who don’t have their own work online. As competitive as photography is as a business, there is no excuse not to have your work available for people to view. Especially considering you can build a photography portfolio online in about 5 minutes and maintain it at very little cost. This is something everyone should be doing if you’re a photographer.
The tutorial I’m giving the link to shows you how to build your own and it does cost a nominal fee. I see photographers using free alternatives – I actually argue against the “free route” for several reasons. First – lets look at the cost. The 2 costs you have to deal with when building your own website are the domain name and the hosting service. You can use WordPress for free and there are free themes available.
So to break that down, domain names cost about $15 a year to lease a “.com” and you can get hosting for about $5-$10 a month. This comes out to $60 or $120 a year depending on who you use. Even on the high side – that’s still a VERY reasonable cost for doing business. In fact, if you get one job shooting photos – or for that matter – sell 1 print and you’ve covered your expenses right there. So for the sake of arguing here, a website pays for itself.
The free alternatives include the hosted version of WordPress, Tumblr and photosharing websites like Flickr. These alternatives are for the most part free. Is this how you want to look as a photographer though? Lest be honest – when you come across being cheap, its most likely that your work will be perceived as being cheap as well. Its about appearance and professionalism. Look your best.
The following tutorial will get you started with your own custom site in no time. Its quicker, cheaper and easier than you might thing. Check out the photography portfolio tutorial here:
Its amazing to me how often I hear from people who say that photography as a professional business is now dead. This makes me somewhat sad to here and at the same time I couldn’t agree less with that statement. I believe that the power of image is greater today than at any time in history. Sure, business practices have changed. Photography is a very competitive business and its really difficult to make a living. But this by no means makes it impossible.
Think about all the noise we have in our visual culture. We are bombarded with images every day. Yes, this does make it difficult to be unique and to stand out, but look at the value that image has in our lives even though it might seem abundant.
Several years ago, the US captured and killed Osama Bin Laden. President Obama was faced with the decision of whether or not to make the images public. Ultimately he decided not to for fear of terrorist uprising, but think about this. Basically the power of the image created a global delima. On the one hand, it could cause further violence, but on the other hand not having these images sparks doubt and skepticism. This is a giant attribution to how powerful the image can be, or in this case lack of image.
Another popular example is the Zapruter film. Abraham Zapruder made a 26 second home movie of President Kennedy being assassinated in 1963. To this day controversy surrounds this event because we have an image. Zapruder was lucky, he was in exactly the right place at the right time and look how powerful this film was. It literally changed the world.
I’ll be writing more about this subject, but I think its important to note – image is much more powerful than we give it credit for in this day and age.